Case study · SEO + campaign landing page
SEO and campaign landing page for Book-à-Porter, bespoke books
Book-à-Porter is an Italian atelier that turns personal stories into handcrafted autobiographical books. Its Squarespace website, translated into Spanish with Weglot, needed to rank in Spain and support its sales campaigns.
Overview
Two languages, one strategy
We worked on the on-page SEO of the Italian site and its Spanish version (titles, descriptions and FAQ with structured data), set up Search Console for both versions and designed the campaign landing page aimed at companies and HR departments: the bespoke book as a retirement, tribute or anniversary gift.
Services applied
Services applied
- SEO on Squarespace + Weglot (Italian and Spanish)
- Metadata and FAQ structured data per language
- Search Console set-up and monitoring
- Campaign landing page for companies and HR
- Campaign documents in the brand's own visual style
The result
A handcrafted product that Google understands
The website now clearly explains what a bespoke book is, what it costs and who it is for, in both languages, and has a page built to sell the product to companies. Valentina, its founder, is one of the reviews you can read on our home page.
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