Case study · Branding and e-commerce
Óleo de Granada: brand and online store for premium artisan cosmetics
Óleo de Granada is a premium artisan cosmetics brand built on quality and tradition. The brief: create a digital identity and an online store worthy of the product's exclusivity, able to sell in Fuengirola, across Spain and beyond. The store lives at oleodegranada.com.
The challenge
A digital presence worthy of the product
A premium artisan product cannot be sold on a generic website: the perception of quality is built (or destroyed) in the first few seconds. The brand's tradition and care had to be brought to the screen — and that perception turned into direct sales.
The work
What we did
Brand
Digital branding
A complete digital identity strategy: tone, palette and presence consistent with a high-end artisan product.
Design
Bespoke UI/UX
Detailed interface design, carefully crafted product pages and a frictionless purchase journey.
Sales
Complete WooCommerce store
Robust e-commerce with payments, shipping and taxes configured and tested before launch.
Image
Photography strategy
Direction of the product photography: in cosmetics, the photo is half the sale.
The result
Craftsmanship now bought in one click
The brand now sells its artisan cosmetics with a digital image worthy of the product. You can see it at oleodegranada.com.
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